The Project

People are no longer going to New York, but to The Lowell. Not to London, but to Brown’s. Not to Miami, but to the Faena. Hotels have truly become destinations in and of themselves. In fact, the personalities of these iconic hotels have become so strong that they have their own, unique genius loci, as the Ancient Roman described the spirit of a place. They have become landmarks of the cordless world's global architecture.

They are powerful symbols of escape, whether experienced in person or fantasized about in some passing daydream.

With The Hotel Couture it’s finally possible to capture the essence of those hotels and transform it into a boundless experience. The precious bespoke essences of each destination, will reach the senses of its recipients- lovers of exclusive travel and fragrance addicts. This Private Club sees selected actors of the hospitality business selling, for the first time, their beauty and bath kits, nowhere else to be found. Each collections is produced by La Bottega, an Italian company of luxury storytelling that The Hotel Couture has selected as the only player of the project.

Every Bath & Beauty Kit will recreate the magic of each hotel and their highly selected brands.

But not only, The Hotel Couture is also the name behind the brand-new line Suite, in five different fragrances, specifically designed by iconic Maître Parfumeurs. With products such as the Body Scrub, an Eau de Parfum, a Room Fragrance, this assortment which goes beyond the standard courtesy kit offer, aims to give a new sophisticated allure with a classy touch.